The Magnolia Story(3)



The head cameraman came jogging over to us before we drove away. Chip rolled down his window and said sarcastically, “How’s that for reality TV?” We were both feeling embarrassed that this is how we had spent our last day of trying to get this stinkin’ television show.

“Well,” the guy said, breaking into a great big smile, “if I do my job, you two just landed yourself a reality TV show.”

What? We were floored. We couldn’t believe it. How was that a show? But lo and behold, he was right. That rotten houseboat turned out to be a blessing in disguise. Over the course of the next few months, the production company’s head of development, Patrick Jager, championed our show tirelessly—until HGTV decided we were just what they wanted. Apparently one of the big selling points was the “authenticity” we’d shown during that humbling afternoon. We couldn’t have scripted it even if we’d tried. There was something about Chip’s impulsiveness, his riskiness, combined with my reaction to his riskiness and the way we worked it out as a couple, that landed us the show.

A few months later, the cameras were back—and Fixer Upper was born. Our quiet little lives turned completely upside down as our life’s work became a hit TV show. After years of toiling away semi-anonymously here in Waco, trying to make ends meet while designing our clients’ dream homes and doing our best to raise our four kids right, our world changed in a way that was much different than either of us ever could have imagined.

Now that we’ve had some time to reflect on it, it’s as if our whole lives had been preparing us for this experience. We didn’t know it at the time, but it’s as if the seeds had been planted long ago.

Have you ever looked at the bud of a magnolia flower? It’s a tight little pod that stays closed up for a long time on the end of its branch until one day, out of nowhere, it finally bursts open into this gigantic, gorgeous, fragrant flower that’s ten times bigger than the bud itself. It’s impossible to imagine that such a big beautiful thing could pop out of that tiny little bud. But it does. And that’s sort of what getting “discovered” and sharing our lives on Fixer Upper feels like to us.

We never could have imagined being on TV together, touching the lives of so many people, especially back when we were two broke newlyweds sleeping on the floor of our eight-hundred-square-foot house while we renovated it, or when I first opened and then had to close my little Magnolia shop on Bosque Boulevard. I have to wonder, though, if it was just a happy coincidence that we decided to name that shop Magnolia. Or was it something more? Because it’s staggering to think just how much it has blossomed.

As we finished up writing this book, HGTV was airing the third season of Fixer Upper, and we’d started filming seasons four and five. And that’s only part of the excitement. Thanks to the show’s popularity, we outgrew our beloved “Little Shop on Bosque.” In 2015, to make room for all our new customers, we moved the shop into a converted, early twentieth-century cotton-oil mill. Our new property is marked by two giant, rusty, abandoned silos in the heart of downtown Waco—easy to spot from miles away. It’s a place where we’re proud to welcome our out-of-town visitors.

To get how exciting this is for us, you have to understand where it all started: a little shop, one employee, and a shopgirl who was happy to see eight customers a day. The reality that thousands of visitors are coming to our town to experience Magnolia Market at the Silos is not only an honor, it’s one of the single greatest accomplishments of our careers.

We’ve also had the great thrill of seeing our friends’ businesses boom, since we’ve gotten to incorporate their work and artistry into the shop and the show. That was our goal from the beginning—to bless our community, our friends, and our viewers through this unbelievable platform we’ve been given.

Chip and I have received generous opportunities to speak all over the country, to give DIY tips on talk shows, to design our own furniture, rug and paint lines, and now to write a book. A book! Can you believe it?

For the two of us, writing these pages has offered a welcome chance to stop and look back on the story of our lives, and it certainly has been an eye-opening process. How many of us take the time to relive half a lifetime’s worth of happy memories, cringeworthy failures, and unforgettable adventures together? How many of us get a chance to sit down and talk about the rough times we overcame in the past or to laugh about the stupid mistakes we made when we were young?

Working on this book has allowed us to look back on all the things that brought us here to the farm, to this place we love so much, and to this busy, exciting season in our lives. And let me tell you, it’s been one heck of a journey. We’re still trying to figure out how to make this new life work for us and our kids, smack-dab in the middle of these exciting new adventures we’ve been on. Writing it all down has also allowed us to reflect on the inspiration we’ve picked up and the lessons we’ve learned along the way—and there have been many!

We feel so blessed to be able to share all of this with you in the hope that you’ll find new ways to love the space and season you’re in too.

Even after all of this thinking and talking and writing, Chip and I still look at each other at the end of the day and say, “Us? Really?” Honestly, we’re still pretty baffled as to why people seem to like watching the two of us be “us” on national TV, because these are the same old things we’ve been doing since the very day we met. But that’s a story for another chapter.

Chip Gaines & Joanna's Books