Cream of the Crop (Hudson Valley, #2)(2)
I nodded reassuringly. “Pictures of their product placed all around town, pictures of exactly what you get when you hire T&T: a high-quality portable sanitation unit that’s not nearly as tacky as you might think. It’s designed to make the customer think about all the different reasons you might need one of these, and how much nicer they look than the ones we typically think of. These are updated, clean, pretty, even. This”—I pointed to a particularly fetching picture of a mint-green one juxtaposed against the skyline of Central Park West—“is what you want for your daughter’s wedding, for the Fourth of July picnic. Even the mayor uses this one when they’re doing renovations on the official residence.”
Rob, the intern, hurried back in, eyes steadfastly fixed on the exact spot in between my eyes. “They’re here,” he said in a hushed tone, then realized what he was surrounded by. “Wow, that’s a lot of Porta-Potties.”
“It most assuredly is,” Dan replied, his tone measured as he met my eyes across the room. This had better work, they said to me.
Message received and acknowledged, my own look sent back to him.
Liz tried unsuccessfully to suppress a giggle, and we gathered around each other in the conference room.
At least no one was looking at my boobs anymore. Which, to be fair, was a first.
In the end, it was the pictures that did the trick. Mr. Caldwell, president of T&T Sanitation, walked into the conference room, and while his marketing team stared in horrified silence, he walked up to a picture taken outside the Trump Tower on Fifth Avenue featuring a prominently displayed unit and burst out laughing. “I’m already in love with this idea,” he pronounced on his way to the seat with his name on it. He and I were already on the same wavelength. It was time to bring the rest of them around.
I spent the better part of an hour describing in detail exactly the campaign I was proposing, buying ad space on television, radio, and the Internet. I’d put together a plan that made his product something people would be talking about, and would stay in a consumer’s mind long after the initial promotional push had ended. Every question asked by his team was answered efficiently, either by myself or by a member of my own team. We’d covered every base, we’d thought around every corner, and we were confident that we were presenting something very different from what any other advertising firm had created to sell portable outhouses.
Dan sat in on the pitch as he always did, occasionally commenting, but letting me take the lead as usual. He’d been surprised to see the display I’d created, sure, but once the clients were in the room he was 100 percent supportive. And now he watched me bring it on home with a secret smile on his face, a smile that told me I’d nailed it.
“In the end, I think you’ll see that no one else will be able to deliver such a unique, specifically crafted campaign as we can here at Manhattan Creative Group.” I leaned across the table a little bit with a twinkle in my eye, looking straight at Mr. Caldwell. “This is the one occasion where we here at MCG think it makes perfect sense to talk shit about the competition.”
The room was silent and still. I could feel every set of eyes on me, including Intern Rob. His were about ten inches below my eyeballs. Eh.
Mr. Caldwell leaned across the table, mimicking my posture. “I do love a pie chart.” His eyes twinkled back.
The call came in two hours later. T&T Sanitation could now officially be counted as a client of MCG.
There is nothing more glorious in the entire world than Manhattan in October. I sighed happily to myself as I walked up the steps of the Fourteenth Street station along with everyone else heading downtown on a Friday afternoon, anxious to get the weekend started. After the smell of stale air and countless bodies, when I emerged into the sunlight and the crisp autumn air, it felt like a little bit of heaven. With only a six-block walk to my apartment, I slowed my pace a bit, lingering as I often did at the windows along the shops, nodding to some of the shopkeepers I’d come to know. Some by face, but more than a few names in the shops I frequented often.
I didn’t understand people being scared to come to New York. Being born and raised here, I tried to see my city as others might. Loud, noisy, brash, full of concrete. I saw excitement, lively, vibrant, architecturally magnificent. A college friend had once asked me, “It’s only thirteen miles long, two miles wide. Don’t you get bored of seeing the same things every single day?”
I’d drawn myself up and told him, “It’s 13.4 miles long, and 2.3 miles at its widest part near Fourteenth Street. And anyone who could get bored in Manhattan doesn’t deserve Manhattan.” I’m not friends with fools.
I walked along the street, noticing for the thousandth time how charming my neighborhood was. Anyone who thought New York was endless blocks of cement and concrete high-rises had never spent any time downtown. Or in Midtown for that matter. Or the Upper West Side. Or the Upper East Side. Regardless of where you plunk yourself down on my island, I can guarantee you that you’re within a few blocks of a park. A green space. An old beautiful brownstone. A hundred-year-old pub. There are pocket neighborhoods and incredible history literally around every single corner. And in a city made up of corners and right angles and hard turns, I lived in the pocket that was all wonky angles and soft turns, winding streets and impossible-to-follow street signs. Off the city grid, in a neighborhood built before the city laid out its easy-on-the-eyes pattern. The West Village.