When: The Scientific Secrets of Perfect Timing(41)



The people informed that the fifth chocolate was the last—that the supposed taste test was now ending—reported liking that chocolate much more than the people who knew it was simply next. In fact, people informed that a chocolate was last liked it significantly more than any other chocolate they’d sampled. They chose chocolate number five as their favorite chocolate 64 percent of the time (compared with the “next” group, which chose that chocolate as their favorite 22 percent of the time). “Participants who knew they were eating the final chocolate of a taste test enjoyed it more, preferred it to other chocolates, and rated the overall experience as more enjoyable than other participants who thought they were just eating one more chocolate in a series.”31

Screenwriters understand the importance of endings that elevate, but they also know that the very best endings are not always happy in the traditional sense. Often, like a final chocolate, they’re bittersweet. “Anyone can deliver a happy ending—just give the characters everything they want,” says screenplay guru Robert McKee. “An artist gives us the emotion he’s promised . . . but with a rush of unexpected insight.”32 That often comes when the main character finally understands an emotionally complex truth. John August, who wrote the screenplay for Charlie and the Chocolate Factory and other films, argues that this more sophisticated form of elevation is the secret to the success of Pixar films such as Up, Cars, and the Toy Story trilogy.



“Every Pixar movie has its protagonist achieving the goal he wants only to realize it is not what the protagonist needs. Typically, this leads the protagonist to let go of what he wants (a house, the Piston Cup, Andy) to get what he needs (a true yet unlikely companion; real friends; a lifetime together with friends).”33 Such emotional complexity turns out to be central to the most elevated endings.

Hal Hershfield, one of the 9-ender researchers I mentioned earlier in the chapter, and Laura Carstensen teamed up with two other scholars to explore what makes endings meaningful. In one of their studies, the researchers approached Stanford seniors on graduation day to survey them about how they felt. To one group, they gave the following instructions: “Keeping in mind your current experiences, please rate the degree to which you feel each of the following emotions,” and then gave them a list of nineteen emotions. To the other group, they added one sentence to the instructions to raise the significance that something was ending: “As a graduating senior, today is the last day that you will be a student at Stanford. Keeping that in mind, please rate the degree to which you feel each of the following emotions.”34

The researchers found that at the core of meaningful endings is one of the most complex emotions humans experience: poignancy, a mix of happiness and sadness. For graduates and everyone else, the most powerful endings deliver poignancy because poignancy delivers significance. One reason we overlook poignancy is that it operates by an upside-down form of emotional physics. Adding a small component of sadness to an otherwise happy moment elevates that moment rather than diminishes it. “Poignancy,” the researchers write, “seems to be particular to the experience of endings.” The best endings don’t leave us happy. Instead, they produce something richer—a rush of unexpected insight, a fleeting moment of transcendence, the possibility that by discarding what we wanted we’ve gotten what we need.


Endings offer good news and bad news about our behavior and judgment. I’ll give you the bad news first, of course. Endings help us encode, but they can sometimes twist our memory and cloud our perception by overweighting final moments and neglecting the totality.

But endings can also be a positive force. They can help energize us to reach a goal. They can help us edit the nonessential from our lives. And they can help us elevate—not through the simple pursuit of happiness but through the more complex power of poignancy. Closings, conclusions, and culminations reveal something essential about the human condition: In the end, we seek meaning.





READ LAST LINES

“In the late summer of that year we lived in a house in a village that looked across the river and the plain to the mountains.”

The literary among you might recognize these words as the first sentence of Ernest Hemingway’s A Farewell to Arms. In literature, opening lines bear a mighty burden. They must hook the reader and lure her into the book. That’s why opening lines are heavily scrutinized and long remembered.

(Don’t believe me? Then call me Ishmael.)

But what about last lines? The final words of a work are just as important and deserve comparable reverence. Last lines can elevate and encode—by encapsulating a theme, resolving a question, leaving the story lingering in the reader’s head. Hemingway said that he rewrote the ending to A Farewell to Arms no fewer than thirty-nine times.

One easy way to appreciate the power of endings and improve your own ability to create them: Take some of your favorite books off the shelf and flip to the end. Read the last line. Read it again. Ponder it for a moment. Maybe even memorize it.

Here are some of my favorites to get you started:

“The creatures outside looked from pig to man, and from man to pig, and from pig to man again; but already it was impossible to say which was which.”

—Animal Farm, George Orwell

“‘It isn’t fair, it isn’t right,’ Mrs. Hutchinson screamed, and then they were upon her.”

Daniel H. Pink's Books