Fear: Trump in the White House(8)

In a way, Bannon had been waiting all his adult life for this moment. “Here’s the difference,” he explained. “We’re just going to compare and contrast Clinton. Here’s the thing you’ve got to remember,” he said, and recited one of his mantras: “The elites in the country are comfortable with managing the decline. Right?”

Trump nodded agreement.

“And the working people in the country are not. They do want to make America great again. We’re going to simplify this campaign. She is the tribune of a corrupt and incompetent status quo of elites who are comfortable managing the decline. You’re the tribune of the forgotten man who wants to make America great again. And we’re just going to do it in a couple of themes.

“Number one,” Bannon went on, “we’re going to stop mass illegal immigration and start to limit legal immigration to get our sovereignty back. Number two, you are going to bring manufacturing jobs back to the country. And number three, we’re going to get out of these pointless foreign wars.”

These weren’t new ideas for Trump. In an August 8 speech to the Detroit Economic Club a week before, he had sounded all these notes and hammered Clinton. “She is the candidate of the past. Ours is the campaign of the future.”

“Those are the three big themes that she can’t defend against,” Bannon said. “She’s part of the thing that opened the borders, she’s part of the thing that cut the bad trade deals and let the jobs go to China, and she’s the neocon. Right?”

Trump seemed to agree that Hillary was a neoconservative.

“She’s supported every war out there,” Bannon said. “We’re just going to hammer. That’s it. Just stick to that.”

Bannon added that Trump had another advantage. He spoke in a voice that did not sound political. This was what Barack Obama had in 2008 in the primary contest against Clinton, who spoke like the trained politician she was. Her tempo was overly practiced. Even when telling the truth, she sounded like she was lying to you.

Politicians like Hillary can’t talk naturally, Bannon said. It was a mechanical way of speaking, right out of the polling and focus groups, answering the questions in political speak. It was soothing, not jarring, not from the heart or from deep conviction, but from some highly paid consultant’s talking points—not angry.

Trump said okay, you become the Chief Executive Officer of the campaign.

“I don’t want some big brouhaha story about palace intrigue,” Bannon said. “Let’s keep Manafort in as chairman. He’ll have no authority. Let me manage that.”

They agreed that Kellyanne Conway—a feisty, outspoken Republican pollster who was already helping the campaign—would be designated campaign manager.

“We’re going to put her on television every day as the female-friendly face on the thing,” Bannon proposed. “Because Kellyanne is a warrior. And she’ll just take incoming. But people like her. And that’s what we need is likability.”

In a moment of self-awareness, he added, “I’ll never be on TV.”

Conway had never run a campaign either. That made three of them—the shiny neophyte candidate, the campaign CEO and the campaign manager.



* * *



Kellyanne Conway was supervising the filming of some campaign ads that month.

“Am I paying for these people?” Trump asked her.

He complained about the camera setup. The equipment seemed old and he didn’t like the lighting. The shoot wasn’t high-definition (HD). He groused about the camera crew. “Tell them I’m not going to pay.” It was a standard line.

Later he said, “I want everyone to leave except Kellyanne.”

“Everybody tells me that I’m a much better candidate than Hillary Clinton,” he said, half-asking for her evaluation.

“Well, yes, sir. No poll necessary.” But they could do some things different. “You’re running against the most joyless candidate in presidential history. And it’s starting to feel like we are that way as well.”

“No we’re not.”

“It just feels that way. I used to watch you during the primaries, and you seemed much happier.”

“I miss the days when it was just a few of us flying around doing the rallies, meeting the voters,” Trump said.

“Those days are gone,” she acknowledged. “But in fairness to you, we should be able to replicate them to a general election strategy and process that allows you to maximize those skills and the enjoyment.”

She took a stab at candor. “You know you’re losing? But you don’t have to. I’ve looked at the polls.” CNN that day had him down five to 10 points. “There’s a path back.”

“What is it?”

She believed that he had done something without realizing it. “This fiction of electability that was sucking the lifeblood out of the Republican Party,” that somehow he could not win and was not electable.

The voters were disillusioned with Republican presidential nominees. These arguments went, “You have to get behind Mitt Romney. He’s the only one who can win. You have to support John McCain. He can win. Jeb can win. Marco can win. This one,” Trump, you, “can’t win. The people decided. I will not be fooled again,” and he had won the Republican nomination.