21 Lessons for the 21st Century(70)







15


IGNORANCE


You know less than you think


The preceding chapters surveyed some of the most important problems and developments of the present era, from the overhyped threat of terrorism to the underappreciated threat of technological disruption. If you are left with the nagging feeling that this is too much, and that you cannot process it all, you are absolutely right. No person can.

In the last few centuries, liberal thought developed immense trust in the rational individual. It depicted individual humans as independent rational agents, and has made these mythical creatures the basis of modern society. Democracy is founded on the idea that the voter knows best, free-market capitalism believes that the customer is always right, and liberal education teaches students to think for themselves.

It is a mistake, however, to put so much trust in the rational individual. Post-colonial and feminist thinkers have pointed out that this ‘rational individual’ may well be a chauvinistic Western fantasy, glorifying the autonomy and power of upper-class white men. As noted earlier, behavioural economists and evolutionary psychologists have demonstrated that most human decisions are based on emotional reactions and heuristic shortcuts rather than on rational analysis, and that while our emotions and heuristics were perhaps suitable for dealing with life in the Stone Age, they are woefully inadequate in the Silicon Age.

Not only rationality, but individuality too is a myth. Humans rarely think for themselves. Rather, we think in groups. Just as it takes a tribe to raise a child, it also takes a tribe to invent a tool, solve a conflict, or cure a disease. No individual knows everything it takes to build a cathedral, an atom bomb, or an aircraft. What gave Homo sapiens an edge over all other animals and turned us into the masters of the planet was not our individual rationality, but our unparalleled ability to think together in large groups.1

Individual humans know embarrassingly little about the world, and as history progressed, they came to know less and less. A hunter-gatherer in the Stone Age knew how to make her own clothes, how to start a fire, how to hunt rabbits and how to escape lions. We think we know far more today, but as individuals, we actually know far less. We rely on the expertise of others for almost all our needs. In one humbling experiment, people were asked to evaluate how well they understood the workings of an ordinary zip. Most people confidently replied that they understood them very well – after all, they use zips all the time. They were then asked to describe in as much detail as possible all the steps involved in the zip’s operation. Most had no idea.2 This is what Steven Sloman and Philip Fernbach have termed ‘the knowledge illusion’. We think we know a lot, even though individually we know very little, because we treat knowledge in the minds of others as if it were our own.

This is not necessarily bad. Our reliance on groupthink has made us masters of the world, and the knowledge illusion enables us to go through life without being caught in an impossible effort to understand everything ourselves. From an evolutionary perspective, trusting in the knowledge of others has worked extremely well for Homo sapiens.

Yet like many other human traits that made sense in past ages but cause trouble in the modern age, the knowledge illusion has its downside. The world is becoming ever more complex, and people fail to realise just how ignorant they are of what’s going on. Consequently some who know next to nothing about meteorology or biology nevertheless propose policies regarding climate change and genetically modified crops, while others hold extremely strong views about what should be done in Iraq or Ukraine without being able to locate these countries on a map. People rarely appreciate their ignorance, because they lock themselves inside an echo chamber of like-minded friends and self-confirming newsfeeds, where their beliefs are constantly reinforced and seldom challenged.3

Providing people with more and better information is unlikely to improve matters. Scientists hope to dispel wrong views by better science education, and pundits hope to sway public opinion on issues such as Obamacare or global warming by presenting the public with accurate facts and expert reports. Such hopes are grounded in a misunderstanding of how humans actually think. Most of our views are shaped by communal groupthink rather than individual rationality, and we hold on to these views out of group loyalty. Bombarding people with facts and exposing their individual ignorance is likely to backfire. Most people don’t like too many facts, and they certainly don’t like to feel stupid. Don’t be so sure that you can convince Tea Party supporters of the truth of global warming by presenting them with sheets of statistical data.4

The power of groupthink is so pervasive that it is difficult to break its hold even when its views seem to be rather arbitrary. Thus in the USA, right-wing conservatives tend to care far less about things like pollution and endangered species than left-wing progressives, which is why Louisiana has much weaker environmental regulations than Massachusetts. We are used to this situation, so we take it for granted, but it is really quite surprising. One would have thought that conservatives would care far more about the conservation of the old ecological order, and about protecting their ancestral lands, forests and rivers. In contrast, progressives could be expected to be far more open to radical changes to the countryside, especially if the aim is to speed up progress and increase the human standard of living. However, once the party line has been set on these issues by various historical quirks, it has become second nature for conservatives to dismiss concerns about polluted rivers and disappearing birds, while left-wing progressives tend to fear any disruption to the old ecological order.5

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