21 Lessons for the 21st Century(14)

Yet even if enough government help is forthcoming, it is far from clear whether billions of people could repeatedly reinvent themselves without losing their mental balance. Hence, if despite all our efforts a significant percentage of humankind is pushed out of the job market, we would have to explore new models for post-work societies, post-work economies, and post-work politics. The first step is to honestly acknowledge that the social, economic and political models we have inherited from the past are inadequate for dealing with such a challenge.

Take, for example, communism. As automation threatens to shake the capitalist system to its foundation, one might suppose that communism could make a comeback. But communism was not built to exploit that kind of crisis. Twentieth-century communism assumed that the working class was vital for the economy, and communist thinkers tried to teach the proletariat how to translate its immense economic power into political clout. The communist political plan called for a working-class revolution. How relevant will these teachings be if the masses lose their economic value, and therefore need to struggle against irrelevance rather than against exploitation? How do you start a working-class revolution without a working class?

Some may argue that humans could never become economically irrelevant, because even if they cannot compete with AI in the workplace, they will always be needed as consumers. However, it is far from certain that the future economy will need us even as consumers. Machines and computers could do that too. Theoretically, you can have an economy in which a mining corporation produces and sells iron to a robotics corporation, the robotics corporation produces and sells robots to the mining corporation, which mines more iron, which is used to produce more robots, and so on. These corporations can grow and expand to the far reaches of the galaxy, and all they need are robots and computers – they don’t need humans even to buy their products.

Indeed, already today computers and algorithms are beginning to function as clients in addition to producers. In the stock exchange, for example, algorithms are becoming the most important buyers of bonds, shares and commodities. Similarly in the advertisement business, the most important customer of all is an algorithm: the Google search algorithm. When people design Web pages, they often cater to the taste of the Google search algorithm rather than to the taste of any human being.

Algorithms obviously have no consciousness, so unlike human consumers, they cannot enjoy what they buy, and their decisions are not shaped by sensations and emotions. The Google search algorithm cannot taste ice cream. However, algorithms select things based on their internal calculations and built-in preferences, and these preferences increasingly shape our world. The Google search algorithm has a very sophisticated taste when it comes to ranking the Web pages of ice-cream vendors, and the most successful ice-cream vendors in the world are those that the Google algorithm ranks first – not those that produce the tastiest ice cream.

I know this from personal experience. When I publish a book, the publishers ask me to write a short description that they use for publicity online. But they have a special expert, who adapts what I write to the taste of the Google algorithm. The expert goes over my text, and says ‘Don’t use this word – use that word instead. Then we will get more attention from the Google algorithm.’ We know that if we can just catch the eye of the algorithm, we can take the humans for granted.

So if humans are needed neither as producers nor as consumers, what will safeguard their physical survival and their psychological well-being? We cannot wait for the crisis to erupt in full force before we start looking for answers. By then it will be too late. In order to cope with the unprecedented technological and economic disruptions of the twenty-first century, we need to develop new social and economic models as soon as possible. These models should be guided by the principle of protecting humans rather than jobs. Many jobs are uninspiring drudgery, not worth saving. Nobody’s life-dream is to be a cashier. What we should focus on is providing for people’s basic needs and protecting their social status and self-worth.

One new model, which is gaining increasing attention, is universal basic income. UBI proposes that governments tax the billionaires and corporations controlling the algorithms and robots, and use the money to provide every person with a generous stipend covering his or her basic needs. This will cushion the poor against job loss and economic dislocation, while protecting the rich from populist rage.23 A related idea proposes to widen the range of human activities that are considered to be ‘jobs’. At present, billions of parents take care of children, neighbours look after one another, and citizens organise communities, without any of these valuable activities being recognised as jobs. Maybe we need to turn a switch in our minds, and realise that taking care of a child is arguably the most important and challenging job in the world. If so, there won’t be a shortage of work even if computers and robots replace all the drivers, bankers and lawyers. The question is, of course, who would evaluate and pay for these newly recognised jobs? Assuming that six-month-old babies will not pay a salary to their mums, the government will probably have to take this upon itself. Assuming, too, that we will like these salaries to cover all of a family’s basic needs, the end result will be something that is not very different from universal basic income.

Alternatively, governments could subsidise universal basic services rather than income. Instead of giving money to people, who then shop around for whatever they want, the government might subsidise free education, free healthcare, free transport and so forth. This is in fact the utopian vision of communism. Though the communist plan to start a working-class revolution might well become outdated, maybe we should still aim to realise the communist goal by other means?