Hillbilly Elegy: A Memoir of a Family and Culture in Crisis(15)
Efforts to reinvent downtown Middletown always struck me as futile. People didn’t leave because our downtown lacked trendy cultural amenities. The trendy cultural amenities left because there weren’t enough consumers in Middletown to support them. And why weren’t there enough well-paying consumers? Because there weren’t enough jobs to employ those consumers. Downtown Middletown’s struggles were a symptom of everything else happening to Middletown’s people, especially the collapsing importance of Armco Kawasaki Steel.
AK Steel is the result of a 1989 merger between Armco Steel and Kawasaki—the same Japanese corporation that makes those small high-powered motorcycles (“crotch rockets,” we called them as kids). Most people still call it Armco for two reasons. The first is that, as Mamaw used to say, “Armco built this fucking town.” She wasn’t lying: Many of the city’s best parks and facilities were bought with Armco dollars. Armco’s people sat on the boards of many of the important local organizations, and it helped to fund the schools. And it employed thousands of Middletonians who, like my grandfather, earned a good wage despite a lack of formal education.
Armco earned its reputation through careful design. “Until the 1950s,” writes Chad Berry in his book Southern Migrants, Northern Exiles, “the ‘big four’ employers of the Miami Valley region—Procter and Gamble in Cincinnati, Champion Paper and Fiber in Hamilton, Armco Steel in Middletown, and National Cash Register in Dayton—had had serene labor relations, partly because they . . . [hired] family and friends of employees who were once migrants themselves. For example, Inland Container, in Middletown, had 220 Kentuckyians on its payroll, 117 of whom were from Wolfe County alone.” While labor relations no doubt had declined by the 1980s, much of the goodwill built by Armco (and similar companies) remained.
The other reason most still call it Armco is that Kawasaki was a Japanese company, and in a town full of World War II vets and their families, you’d have thought that General Tojo himself had decided to set up shop in southwest Ohio when the merger was announced. The opposition was mostly a bunch of noise. Even Papaw—who once promised he’d disown his children if they bought a Japanese car—stopped complaining a few days after they announced the merger. “The truth is,” he told me, “that the Japanese are our friends now. If we end up fighting any of those countries, it’ll be the goddamned Chinese.”
The Kawasaki merger represented an inconvenient truth: Manufacturing in America was a tough business in the post-globalization world. If companies like Armco were going to survive, they would have to retool. Kawasaki gave Armco a chance, and Middletown’s flagship company probably would not have survived without it.
Growing up, my friends and I had no clue that the world had changed. Papaw had retired only a few years earlier, owned stock in Armco, and had a lucrative pension. Armco Park remained the nicest, most exclusive recreation spot in town, and access to the private park was a status symbol: It meant that your dad (or grandpa) was a man with a respected job. It never occurred to me that Armco wouldn’t be around forever, funding scholarships, building parks, and throwing free concerts.
Still, few of my friends had ambitions to work there. As small children, we had the same dreams that other kids did; we wanted to be astronauts or football players or action heroes. I wanted to be a professional puppy-player-wither, which at the time seemed eminently reasonable. By the sixth grade, we wanted to be veterinarians or doctors or preachers or businessmen. But not steelworkers. Even at Roosevelt Elementary—where, thanks to Middletown geography, most people’s parents lacked a college education—no one wanted to have a blue-collar career and its promise of a respectable middle-class life. We never considered that we’d be lucky to land a job at Armco; we took Armco for granted.
Many kids seem to feel that way today. A few years ago I spoke with Jennifer McGuffey, a Middletown High School teacher who works with at-risk youth. “A lot of students just don’t understand what’s out there,” she told me, shaking her head. “You have the kids who plan on being baseball players but don’t even play on the high school team because the coach is mean to them. Then you have those who aren’t doing very well in school, and when you try to talk to them about what they’re going to do, they talk about AK. ‘Oh, I can get a job at AK. My uncle works there.’ It’s like they can’t make the connection between the situation in this town and the lack of jobs at AK.” My initial reaction was: How could these kids not understand what the world was like? Didn’t they notice their town changing before their very eyes? But then I realized: We didn’t, so why would they?
For my grandparents, Armco was an economic savior—the engine that brought them from the hills of Kentucky into America’s middle class. My grandfather loved the company and knew every make and model of car built from Armco steel. Even after most American car companies transitioned away from steel-bodied cars, Papaw would stop at used-car dealerships whenever he saw an old Ford or Chevy. “Armco made this steel,” he’d tell me. It was one of the few times that he ever betrayed a sense of genuine pride.
Despite that pride, he had no interest in my working there: “Your generation will make its living with their minds, not their hands,” he once told me. The only acceptable career at Armco was as an engineer, not as a laborer in the weld shop. A lot of other Middletown parents and grandparents must have felt similarly: To them, the American Dream required forward momentum. Manual labor was honorable work, but it was their generation’s work—we had to do something different. To move up was to move on. That required going to college.